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Shop by Skin Concern

Not sure where to start? Here’s how to find the right face serum for your main concern.

  • Ageing skin: Firm, smooth and restore vitality with an anti ageing serum from our Pro 6+ range or Youth Juice
  • Dry skin: Replenish and rebalance with a serum for dry skin such as Bio-Active Moisture Boost or Pro 6+ Re Energise
  • Dull skin: Revive radiance with a brightening serum like our Vitamin C&E Antioxidant Serum or Superfruit Antioxidant Serum

Anti Ageing Serum: Support for Firmer, Smoother Skin

As skin matures, cell turnover slows and firmness declines. If you’re comparing face serum options in Australia for this, an anti ageing serum works to counter it, supporting collagen, smoothing texture and helping fine lines look less pronounced over time.

Our Pro 6+ range covers this territory in different ways, from Re Activate’s plant-based retinol alternative for normal to combination skin, through to Re New’s collagen-support formula for drier, more mature skin. For a more advanced option, we also carry Youth Juice.

Youth Juice: Our Most-Loved Anti Ageing Serum

Youth Juice is formulated for ageing, sun-damaged or dehydrated skin that’s lost some of its usual firmness and glow. It combines 15 cell longevity technologies in one lightweight formula, working to correct visible signs of ageing including lines, redness, sallowness and enlarged pores.

Applied morning and night, it’s designed to activate and protect the skin’s own cells rather than mask what’s happening on the surface. You can read more about the science behind Youth Juice on our blog.

Serum for Dry Skin: Replenish and Rebalance

Dry, flaky or tight skin needs a serum that rebuilds hydration from within. A good serum for dry skin should strengthen the skin barrier while it hydrates, so moisture is retained rather than lost again a few hours later.

Bio-Active Moisture Boost is a gentler entry point for everyday hydration, while Pro 6+ Re Energise is suited to dry, devitalised or sun-damaged skin that’s lost its usual glow. For extra-dry or more mature skin, Pro 6+ Re New works to restore density and firmness alongside hydration.

Brightening Serum for Dull, Tired Skin

Dullness usually comes down to a build-up of dead skin cells, sun damage, or both. A brightening serum works by supporting cell turnover and protecting skin from further environmental damage, so tone looks more even and radiance comes back.

Vitamin C&E Antioxidant Serum: Formulated to Brighten and Protect

Our Vitamin C&E Antioxidant Serum uses three stabilised forms of Vitamin C alongside three forms of Vitamin E, released gradually so skin holds a reservoir of antioxidants rather than a single spike. It’s suited to dry, lacklustre skin, sun damage, uneven tone, and congestion around the jawline and cheeks.

Clients typically notice smoother tone within days, with lines and clogged pores continuing to improve over several weeks. Superfruit Antioxidant Serum offers a similar brightening effect for those wanting a lighter everyday option.

What’s the Difference Between a Serum and a Serum Moisturiser?

A serum is a concentrated treatment, designed to deliver active ingredients deep into the skin. A serum moisturiser sits closer to the middle ground, combining treatment actives with a more emollient, moisture-locking texture.

Most of our Serum Potency Moisturisers fall into this second category, which is why you’ll notice a richer feel than a typical lightweight serum. They’re formulated to be used on their own for most skin types, though drier skin often benefits from layering a dedicated moisturiser on top. If you’d like something purely for hydration, our moisturisers range is worth a look.

Why Shop Your Face Serum With Maxwell’s

Every face serum in our Australian range has been developed under the direction of Maxwell’s founder Julie Maxwell, drawing on international skincare science rather than trend-driven formulation. Our Pro 6+ range was developed in-house specifically for mature and ageing skin, targeting dryness, dullness, fine lines and loss of firmness together rather than one at a time.

If you’re not sure which face serum is right for your skin, our therapists can talk you through your options in clinic. You can also read more about the science behind our age-defying skin renewal range if you’d like the detail before you buy.

Find Your Perfect Face Serum at Maxwell’s

Browse our full face serum range above, or get in touch with our Gold Coast clinic if you’d like a personalised recommendation.

Call us on (07) 5591 1744, or drop into our Main Beach clinic for a consultation with one of our skin therapists. You can also explore the rest of Maxwell’s Skin & Body Clinic for our full range of treatments and skincare.

FAQs

What does a brightening serum actually do?

A brightening serum targets dullness by supporting healthy cell turnover and protecting skin from oxidative damage. Over time, this helps even out tone, fade the look of sun damage, and bring back a more radiant complexion.

Can I use a serum instead of a moisturiser?

Many of our Serum Potency Moisturisers are rich enough to wear alone, especially for normal to oily skin. If your skin runs dry, layering a dedicated moisturiser over your serum moisturiser will usually give you longer-lasting comfort.

Do I need a different serum moisturiser for morning and night?

Not necessarily. Youth Juice and our Pro 6+ range are formulated for twice-daily use. The main thing to change between AM and PM is what goes over the top, with sunscreen essential during the day.

How do I choose the right anti ageing serum for my skin?

It depends on your skin type and main concern. Re Activate suits normal to oily skin wanting smoother texture, Re Energise is aimed at dry or sun-damaged skin, and Re New is formulated for drier, more mature skin. Youth Juice suits those wanting a more comprehensive, advanced formula.

Can I combine more than one serum in my routine?

Yes, though it’s worth checking with your therapist first. As a general rule, apply your lightest, most water-based serum first, and avoid combining strong actives like Vitamin C and AHAs in the same application.