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Formulation Creed

Our Declaration

Maxwell’s s Professional Skincare is powered by science. We guarantee you will be more than happy with the results.


  • We use performance ingredients at effective levels
  • We use plant and mineral sources
  • We use drug-free solutions
  • We don’t use harsh ingredients
  • We're cruelty-free
  • We do extensive product and ingredient testing

"Maxwell’s s Professional Skincare is powered by science. I guarantee you will be more then happy with the results."
– Julie Maxwell

Every skin and body care product made for Maxwell's Skin and Body is developed under a set of strict guidelines, a "Creed" if you will. It ensures you get the most radiant looking skin. You deserve it!  

We Use Performance Ingredients at Effective Levels
We stabilise the fragile ingredients (like vitamins A and C or antioxidant-rich plant extracts) to make sure they retain potency from the product to the skin. And we use special delivery vehicles that enhance penetration – so you experience dramatic results.

We Use Plant and Mineral Sources
Whenever possible we choose plant or mineral derived ingredients, not those from animals or petroleum. We choose multi-functional antioxidants, standardised botanicals, phytonutrients and other performance ingredients that have been proven bio-effective in scientific studies - then we use them at the same concentration used in the studies.

We Use Drug-Free Solutions
Many cosmetic companies rely on OTC drugs to treat common skin problems. We prefer a gentle, drug-free approach to achieve great looking skin. With the exception of our sunscreens, our products are drug-free. Our product development team uses highly effective, non-drug solutions for problems like acne-prone skin, sensitive skin, irritation, dryness, chronic redness, ageing and skin discolorations. We can assure you, you will see results without the discomfort or side-effects that can be caused by many OTC drugs.

We Don’t Use Harsh Ingredients
We never use sodium laurel or laureth sulfates, mineral oil, bovine-sourced ingredients or propylene glycol. We avoid petrolatum, lanolin, solvent alcohols, synthetic color, synthetic fragrance and comedogenic ingredients. We use only gentle preservatives. We do not use formaldehyde-releasing preservatives; you’ll never find imidazolidinyl urea, diazolidinyl urea, quaternium-15, DMDM hydantoin or 2-bromo-2-nitropropane-1,3-diol in any Maxwells product.

While other companies commonly use these ingredients, they are known to cause skin sensitivity. We limit the use of emulsifiers (like stearic acid, stearyl alcohol and glyceryl stearate) because we’ve found they make dry and sensitive skin more irritable. And, because science has now proven chronic inflammation is the bottom-line of ageing, we add soothing ingredients even when irritation isn’t a problem. All Maxwell's products are Phthalate-free and Paraben-free.

We're Cruelty Free
The only animals we use to test our products are humans, and we do this to make sure your products work.

We Do Extensive Product and Ingredient Testing
Stability Testing. Maxwell’s products are subjected to some of the most thorough testing of any skin care available.

Dermatologist Testing. Products developed for sensitive skin are dermatologist tested.

Ophthalmologist Approval. Products used around the eyes are ophthalmologist tested.

Ingredient Efficacy Testing. We require our ingredient suppliers to provide proof of efficacy before we review an ingredient for use in our products.

"Maxwell’s s Professional Skincare is powered by science. I guarantee you will be more then happy with the results."

– Julie Maxwell

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